Hiring a SEO company or individual can be tricky. Can the single guy handle the work? Will the company deliver on their promises? Who has more experience? Make sure you are getting the right SEO services when you need them.

What is the difference between a SEO expert and a SEO specialist? The hierarchy of Job titles in the SEO industry is very vague as this is a new industry to most South Africans. We need both, but who does which role? When do you need a specialist and when do you need an expert?

You need to hire an SEO professional but you have no idea how to do it. Let me explain a few ins and outs of identifying and hiring an SEO professional that is ahead of his game and is an active trend setter.