Social Search does just that by surfacing content in your search results that is written by your friends or people you follow. That way, you get the best resources from the web overall, plus the best results (blogs, reviews, travelogues) that are relevant to you

Google has recently announced Social Search, this game changing merger between Twitter and Google will change the way we view our SEO strategy. Once again Google wants to keep it all fresh, bringing you up-to-date minute by minute information. As we do a Google search we will be able to see the Twitter updates included in our results. This feature will be available in Google Labs in the coming months and most probably implemented into regular search after that.

Bing have also announced their version on social search but unlike Google have made their Twitter Search available directly after their announcement.

Possible SEO strategy

Once this is launched by Google we may want to make sure we are all playing the social media game. If you have been dabbling on the possibility of having a Twitter account then now is the time to get moving and take that step, remember that every comment you make about your company could possibly show up right along side that query you have been trying so hard to be listed under.  The more you socialise the more you will be visible.