Social media Optimisation – SMO is the ability to draw traffic to a site by the use of Social Media platforms such as Twitter, Digg or Facebook. This strategy is a fairly new type of internet marketing since the rise of the social media boom.

Social Media Optimisation is fast becoming a way of endorsing a product of service through live minute by minute interaction.  Online communities have been a part of internet marketing for a while but never on a dynamic scale such as it is today. People want interaction and immediate communication so a site that relates to the visitor on a more personal level is now showing top of the game (eg Twitter and Facebook)