Google Engage just kicked off in SA and those lucky enough to get an invite were treated to a day jam packed with awesome information from local South African “Googlers” . Luke McKend, the new Country Manager for Google South Africa kicked of the event outlining this new exciting product for Adwords Agencies in South Africa

Be careful of Google Advertisers that make promises of first page listings in 48hrs. Look at these offers carefully and break down the costs. Know that promises like this are not organic results, they are just Google Adwords Pay-Per-Click disguised as organic listings.

Effective Adwords management is crucial for any Adwords campaign. Make sure that your manager is actively managing your page for high click-though-rates and high conversion rates. Do not be satisfied with clicks alone, ask the right questions and get the right answers.